At Firechief we have a vision of a world where people can live and work free from the fear of fire. Since the development of our first fire blanket back in 1963 we've been resolutely committed to our mission of making the world a safer place by providing a range of proven fire safety products that can be trusted to perform when the heat is on, underpinned by an exceptional end-to-end customer experience.
Operating from our Head Office in Rutland and Global Distribution Centre in Birmingham, we work with an extensive network of distributors, customers, industry contacts and specialists, and hold stock of up to half a million products at any one time, available for immediate dispatch.
As a fire safety professional, your word is your bond. Customers expect your performance promises to be honoured, and your installation deadlines to be met.
The Firechief team provides the trade, including over 1,500 installers with more than 2,000 specialist fire safety products. Every solution is backed by expert advice and support, alongside our well-respected Firechief Academy training and education programme. Firechief supplies ex-stock, with 24-hour delivery anywhere in the UK mainland as standard.
We believe that fully tested and accredited fire safety products should be readily accessible to all homes and workplaces. Our products are distributed by the likes of Screwfix, Toolstation, B&Q and Amazon, and are installed and maintained by fire safety professionals and installers across the UK.
For more than 60 years we've been providing fire safety reassurance to thousands of workplaces like the NHS, Harrods, and London Underground. From warehouses to high street stores, from corner shops to schools, you'll find our Firechief products protecting thousands of locations across the UK.
Demand for fire safety products at home and in the workplace is exceptional. And it's growing every day. But for buying teams, the fire safety category can seem daunting. We make it our mission to provide expert specialist support every step of the way, with market insights, advice, promotional opportunities and much more.
We ensure our products are explained clearly, simply, and logically, giving everyone in-store the confidence and the range to quickly grow sales of fire safety products.
In a competitive, constantly evolving marketplace, fire safety is all about trust and peace of mind. As a 3rd generation family-run business, five core attributes set Firechief's team and offer apart:
As a BSI Kitemark licence holder for over 25 years, every fire safety product we sell is guaranteed fit for purpose. Where regulatory and certification standards exist, we will meet or often exceed them. Where standards are not yet available, we submit to independent testing and scrutiny by category safety experts.
Fire safety extends to protecting the environment, too. This includes the way we do business, the chemicals we use and how we serve our customers' needs. As a SEDEX member, we are on a journey and constantly looking for ways to reduce our impact on the wider world around us.
New risks are constantly emerging and traditional solutions become obsolete. Whether it is proven solutions for lithium-ion battery fire risks or earth-friendly chemicals for reducing flammability, Firechief is committed to re-imagining the use of established technologies to create new, effective options.
Fire safety is a complex subject, and it is our aim to simplify it whenever we can. However, when it comes to fire-fighting efficacy, there is never 'one size fits all'. We have a strong sense of conscience and don't blur lines to secure market share. We are committed to sharing practical, understandable advice, based on established best practice, for every application.
With a Net Promoter Score of 70%, our business serves a growing community of loyal customers who keep buying and referring others, fuelling growth for both us and our trade partners. As one of our customers put it, 'You are a team of friendly experts that keep their promises. A rarity in today's world.'
We regularly support and take part in charity events in both the fire industry and our local community.
Our culture is our most valued and guarded asset. This is what is wired into our DNA.
Every product we supply, fits with our ethos of quality, reliability, and high performance.
Read about Firechief in the news, or get in touch with the team if you're a journalist
As the UK's fastest growing fire safety brand, every product we supply fits with our ethos of quality, reliability, and high performance, with Firechief products carrying a range of accreditations such as the BSI Kitemark, LPCB approval, MED certification, CE mark and Apragaz QA.
Achieving ISO9001 approval every year since 1999, as well as holding a licence for the prestigious British Kite Mark and the internationally respected BRE LPCB mark, Firechief is committed to quality and upholding the highest standards in business.
We are also committed to doing everything we can to reduce our carbon footprint and cut needless energy consumption. Our commitment to this has been recognised with our commitment towards ISO 14001 and as a SEDEX member, we are on a journey and constantly looking for ways to reduce our impact on the wider world around us. This includes ensuring that all filming forming foams in Firechief extinguishers are PFAS free and developing a unique environmentally friendly cardboard headcap protector for our XTR and CTX extinguishers.
From the first fire blanket in a garden shed, to a national distribution centre and head office with thousands of products, Firechief has always been led by a passion for protecting people and places.
Our first fire blanket was created in 1963 under the 'Homesaver' brand.
By 1985 the market had grown and the first British Standard for fire blankets was launched (BS6575).
In 1997 the 'Homesaver' fire blanket achieved the BSI Kitemark accreditation to BSEN1869, and the company was ISO9001 certified by BSI.
The range was expanded in 1999 to include fire extinguishers - our bread and butter!
In 2000 the Sentura Group family partnership, whose founding partner GL Pollard had been with Homesaver for 24 years, acquired Homesaver Fire and Safety Equipment, and by 2003, the company was expanding at such a scale that the company invested in a new warehouse in High Wycombe.
The Firechief brand was created in 2008 when the fully certified Firechief fire extinguisher range was launched.
In 2010, the ISO14001 environmental standard was awarded to recognise the company's work and environmental standards.
Sentura Group invested in a new National Distribution centre in Grimsby and Head Office in Rutland in 2011 and 2012 respectively.
The Fire Depot brand was born in 2014 and by 2016 a new National Distribution centre was established in Birmingham.
In 2019, the third generation of the Pollard family joined the business, continuing the legacy of development and innovation.
To the company and employee's delight, the company was awarded Investors in People Gold status in 2020 - recognising the care and effort that goes into the company culture.
In 2023, the team celebrated 60 years of the original fire blanket and unveiled plans to consolidate the brands, merging Fire Depot and Sentura Group with Firechief Global. We were also awarded Investors in People Gold again for our company culture.
In 2024, all Sentura brands came together under one unified identity as Firechief® to strengthen our mission to make the world a safer place.
For in-depth training on lithium‑ion battery fires and other fire safety topics, visit Firechief® Academy.
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